The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts.

A Times Higher Education Book of the Year

Uprisings spread like wildfire across the Arab world from 2010 to 2012, fueled by a desire for popular sovereignty. In Tunisia, Egypt, Syria, and elsewhere, protesters flooded the streets and the media, voicing dissent through slogans, graffiti, puppetry, videos, and satire that called for the overthrow of dictators and the regimes that sustained them. Investigating what drives people to risk everything to express themselves in rebellious art, The Naked Blogger of Cairo uncovers the creative insurgency at the heart of the Arab uprisings.

“A deep dive into the cultural politics of the Arab uprisings…Kraidy’s sharp insights and rich descriptions of a new Arab generation’s irrepressible creative urges will amply reward the effort. Reading Kraidy’s accounts of the politically charted cultural gambits of wired Arab youth rekindles some of the seemingly lost spirit of the early days of the Arab uprisings and offers hope for the future.”
—Marc Lynch, Washington Post

“The Naked Blogger of Cairo is a superb and important work not just for scholars but for anyone who cares about the relationships between art, the body, and revolution.”
—Hans Rollman, PopMatters